FAMU alumni Rob Hardy and Will Packer have struck box office gold, once again. Their ensemble comedy, “Think Like a Man,” dethroned “Hunger Games” to open as the number one movie in the country. The film hauled in $33.6M, more than doubling its estimated production budget of $13M.
“Think Like a Man,” based on a bestselling book by comedian Steve Harvey, is Rainforest Films’ fourth number one box office hit. Their previous films Takers (2010), Obsessed (2009), and Stomp the Yard (2007) also sailed past the competition to claim the number one spot.
Rainforest Films demonstrated its show biz savvy by using creative marketing methods such as an HBCU tour to promote the film. On Feb. 29, Packer visited FAMU to host a press conference and “Meet and Great” on The Set. He then treated a packed theater full of students to a free screening of the film and asked them to tell others about it through their Facebook and Twitter accounts.
Stars from the film also brought the HBCU tour to other campuses such as Howard, Hampton, North Carolina A&T, Morehouse, and Clark Atlanta University.
View the "thank you" video from the cast and crew of "Think Like a Man" after the jump.
View the "thank you" video from the cast and crew of "Think Like a Man" after the jump.
